In today’s news, I see that Jack Wills have been made to withdraw their Spring catalogue following complaints from parents.
One angry mother apparently wrote to the ASA in the following terms –
“I like to think I’m not easily shocked, but I picked this up when I was cleaning my daughter’s bedroom and, frankly, I was disgusted. £19.00 for a pair of pants? £39.00 for a scarf? £129.00 for a “Bobbington Aran Cardigan”? Have they no shame?”
Another wrote –
“I had to hide the catalogue before my husband came home – I was afraid he’d have a heart attack if he saw it! £98.00 for a cotton cricket sweater! £269.00 for a “Welburn Blazer”! I couldn’t believe my eyes!”
Incensed Mum (of Market Harborough) commented –
“My son tried to hide this grubby publication under his bed – but – don’t worry – I found it! I’m incensed!!!!”
(Two other complaints – that the catalogue might mislead ordinary middle-class children into thinking that they might be able to afford to go to University, and that Jack Wills had used the names of innocent English towns and villages (e.g. “The Hinckley shirt“) without asking permission were dismissed. The ASA said that the first was “obviously politically motivated” and that the second “Isn’t really our problem“.