Fortuna Imperatrix Mundi

I’m looking forward to reading Ed Smith’s new book ‘Luck : what it means and why it matters”, which has been getting some very complimentary reviews (I know this because I follow his Twitter account and he’s been retweeting them all).  

On the subject of luck, I happened to be flicking through the News of the World & Empire News (two Great British institutions that have seen better days there)Two-in-One Football Annual for 1961-62

when I came across this –

I’m not sure whether this is an example of a lucky or a very unlucky juxtaposition of advert and text.  If you can’t read it, on the left we see Days of Disaster – taking in the Munich Air Disaster, the Bolton and Ibrox Disasters (in which 33 and 25 spectators died respectively) and Derek Dooley’s Misfortune (a broken leg leading to amputation).

It also, topically, lists various players who have died in the course of a game – John Thompson, the Celtic and Scotland goalkeeper (fractured skull); S. Raleigh of Gillingham (concussion); James S. Thorpe, the Sunderland goalkeeper (diabetes) and two players killed during the Army Cup Final replay at Aldershot in 1948 (lightning).

Under the heading Curiosity S. Wynne is noted as having scored two goals for each side, although he too later died during a match (cause unknown).

On the right (as some kind of prophylactic against this terrible wave of bad luck) Solomon’s Seal.  The Seal was “carried by three First Dividend winners in the Treble Chance … Beautifully GOLD PLATED this exquisite piece of jewellery also adds a magic touch of glamour to women of all ages … Men usually carry it in a pocket.  Until recently SOLOMON’S SEAL was made in solid gold only for twelve guineas, but leading soccer stars and their wives have been delighted with the new beautiful GOLD-PLATED creation.

SOLOMON’S SEAL is said to attract GOOD LUCK like a magnet.  PROVE IT with this GOOD LUCK TEST.  Look at it … hold it … make a wish.  If you do not enjoy GOOD LUCK within seven days, send it back, and I will refund your money AT ONCE!  Would I dare to give this GOOD LUCK GUARANTEE if I doubted the powers of SOLOMON’ SEAL?”

Newspapers like the News of the World, and magazines such as Reveille and Tit-Bits, used to be full of adverts for good luck charms of this kind (Lucky Leprechauns, the Jesus and Mary Chain and the like), usually in connection with the football pools.  Whether anyone really believed that they worked I don’t know, but they do, at least, represent an acknowledgement of the role of luck in human affairs, as opposed to the denial that Smith identifies in the complexities of risk management and financial technical analysis.

“Denying the existence of luck appeals to the basic human urge to control everything – a neurosis that affects almost every aspect of our lives. It is difficult to accept that we are all, to some degree, victims and beneficiaries of circumstance.”

Not that the scientific approach was unknown to the readers of the News of the World Annual. If only Lehmann Brothers had had acccess to CEDRIC – the wonder draw-forecasting electronic brain!  

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