There does seem to be a good deal of debate at the moment about the extent to which bloggers should be compelled to reveal any commercial sponsorship that they receive – see this, for instance, from last week’s Guardian Technology Supplement – this.
For anyone who can’t be bothered to click on the link, here is an extract –
“The long-running debate over freedom of speech on the internet took a new twist yesterday, when America’s most important regulators – the Federal Trade Commission – decided to approve new rules to stop independent bloggers from hiding their links to advertisers.
Payola schemes – where web users are offered money or gifts to write about certain services or products – have increased in recent years, as marketers realise that there’s a lot of hay to be made by using freebies and cash incentives to encourage bloggers, web users and forum contributors to produce reviews or testimonials. At its worst, it is a form of astroturfing, the pernicious practice of trying to trick people into thinking that has widespread support from ordinary members of the public.”
Well, I will leave it to you, the reader, to decide whether I’ve received any payment for this, but I should like to offer a testimonial for the following product – Geo Watkins Mushroom Ketchup.
This almost miraculous substance has the power to transform the dullest dish, and is particularly efficacious at this time of year in lending a smoky autumnal note to stews and risottos.
It is available from Sainsbury’s for £1.19 – very reasonable, considering the use you are certain to get out of it (and it is, no doubt, available from other reputable retailers too).
Here is a picture, and a description, in their own words:
“This rich-tasting sauce was the secret of success for many Victorian Cooks with Steak and Kidney Pies and Puddings, Roast Meats, Sauces and Soups”.
If I were you, I’d pop out and buy a couple of bottles tomorrow – I guarantee you won’t regret it!